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Drippy T’s…..
In their keynote talk in Berlin Geke van Dijk and Marianne Guldbrandsen introduced the concept of the ‘Drippy T’ as a more accurate metaphor for the T-shaped professional than the strait cut T’s we...
View ArticlePresentation at Service Innovation conference
On 2 November Geke van Dijk will be co-presenting with Walter Bakker from DUO at the annual Service Innovation conference in Almere (The Netherlands). Based on two case studies for DUO/IB-Groep, they...
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Service Design Talks Amsterdam
The next Service Design Talks meeting in Amsterdam will be on 30 November. The book we will discuss on that occassion is ‘The Business Playground’ by Dave Stewart en Mark Simmons. A very engaging book,...
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STBY Amsterdam has moved offices!
After a great period in the Duintjer CS Building on the Vijzelstraat, STBY has moved on the another creative hub. We are now based in the beautiful and vibrant Spaces Building on Herengracht 124. We...
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New Service Design Book – With a Pre-Order Discount
STBY recently contributed a chapter to a brand new book on service design: This is Service Design Thinking. In the spirit of service design, the book is a truly collaborative effort – 23 international...
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Human Hotspot
When I excited Liverpool Street Station on Friday morning, I bumped into these people/this technology: Human Hotspots! This must be a campaign for mifi or mobile wifi, a little device that creates a...
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Visiting Stanford’s d.school
I was recently in Silicon Valley for a project with our Reach partner Portigal Consulting for a new client, and visited the d.school at Stanford. We collaborate with the d.school in a design thinking...
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Quantitative Validations
Qualitative and quantitative work seldom exist in complete isolation to each other. Though as an agency we specialise in the former, our work is often used to help inform and target larger scale...
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Exploring new service ventures
STBY recently worked on a series of projects focused upon a range of new services ventures currently in development for the consumer market. These were all new concepts being developed by a major...
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Service Design Thinking: Helping create the first comprehensive overview of...
“This is Service Design Thinking”, a book STBY recently collaborated on with Marc Stickdorn and Jakob Schneider, has now been released. The book is intended to be the first comprehensive overview of...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
View ArticlePresentation at ‘Creatie van Waarde’
On 28 June Bas Raijmakers presented two case studies of service innovation projects STBY worked on in the UK, to illustrate how creative thinking contributes to innovation and the creation of economic...
View ArticlePresentation at N2010 in Brazil
STBY Co-founder and Strategy Director Bas Raijmakers will be in Brazil this July speaking at the N2010 design festival. N2010, or the National Meeting of Students of Design, is this year celebrating...
View ArticleExhibition at EPIC
In collaboration with Daijiro Mizuno from the Critical Design Lab at Kyoto University of Art & Design, STBY will be exhibiting results from the Belonging & Belongings project at the EPIC...
View ArticleCharging Up: Energy usage in households around the world
Article for Touchpoint 4, the journal of the international Service Design Network, by Geke van Dijk. ‘Charging Up’ is an international study of people’s practices and motivations in relation to...
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Design research in Brazil
Geke and Bas have been in Brazil for a few weeks, traveling across the country visiting friends at our partner company Feel the Future and elsewhere. The vibe in Brazil is different from Europe we...
View ArticleWorkshop at Creative Company Conference
STBY will facilitate a workshop at the upcoming Creative Company Conference on 14 September 2010 in Haarlem, The Netherlands. The core themes of the conference this year are Service Design, Design...
View ArticleGet in touch
Don’t hesitate to contact us if you would like further information, or want to discuss ideas for new projects! Please get in touch with Geke van Dijk by email (geke@stby.eu) or phone (+31 6 29 02 89 81).
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STBY Amsterdam
In Amsterdam we are based in a dynamic hub for the creative industries, right in the centre of town. Based on one of the main canals, the Spaces building hosts a rich variety of businesses as well as...
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STBY London
In London we are based in the vibrant area of Shoreditch. Just a short walk from Liverpool Street Station, and on the brink of Hoxton. Our address: Unicorn House 221-222 Shoreditch High Street,...
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